2008 Executive Leadership Forum

Business Crisis Management: Preparing for the Unthinkable



February 17–19, 2008
Huntington Beach, CA
Hyatt Regency Huntington Beach Resort & Spa

Each day, the news is filled with sobering stories of firms facing crises in every form:

“CEO Indicted on Harassment Charges”
“CFO Embezzles Millions”
“Fire Displaces 200 Companies”
“Pandemic Threatens to Intensify Labor Shortage”
“Building Collapse Kills One, Injures Five”

What keeps your management team awake at night? Threats of severe weather or natural disaster? Concerns for the safety of your crew or projects? Fear of ethics violations? A lack of controls that could expose you to fraud?

Do you have plans in place for communicating with employees, clients, and the media in a crisis? Have you made preparations to recover data, secure equipment, and/or relocate your operation before, during, or after a crisis? If your firm is not as prepared as it could be, or if your firm could benefit from seeing what others are doing as a benchmark, this event is the perfect way to shore up your disaster plans now—before a crisis actually occurs.

The Professional Services Management Association (PSMA) and the Society for Marketing Professional Services (SMPS) invite you to the 2008 Executive Leadership Forum, Business Crisis Management: Preparing for the Unthinkable. This intensive, interactive forum brings together crisis management experts and A/E/C leaders to identify risks and develop strategies for surviving business disruptions. The faculty will work with your team—executives and senior managers of human resources, operations, information technology, finance, and marketing—to develop plans for protecting your people, projects, equipment, data, finances, and reputation in the event of a natural or human-made catastrophe.

The 2008 Executive Leadership Forum presents a unique opportunity for you and your colleagues to craft solutions to business crises that can strengthen your operations, your community, and your industry. These peer interactions will enhance your understanding of disaster preparedness, give you access to critical information to protect your business, and expand your professional network in a noncompetitive atmosphere.

Who Should Attend?
• Chief Executive Officers
• Chief Financial Officers
• Chief Operational Officers
• Chief Marketing Officers
• Chief Human Resource Officers
• Chief Information Officers
• Chief Risk Management Officers
• Other Senior Management Team Members

Firms sending three or more executives will benefit from $100/person discount. See the registration form for details.

Earn Continuing Education Credits
The 2008 Executive Leadership Forum is approved for 9 hours of Certified Professional Services Marketer (CPSM) continuing education credits from SMPS and 9 LUs from the American Institute of Architects.

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About the Hyatt Regency

21500 Pacific Coast Highway
Huntington Beach, California, USA 92648
Reservations:  800-233-1234
http://huntingtonbeach.hyatt.com

Shimmering views of the Pacific and luxurious amenities await you at the oceanfront Hyatt Regency Huntington Beach Resort & Spa.  This stunning, Spanish-inspired hotel in Huntington Beach will delight your every sense, with pampering spa treatments, irresistible restaurants, ocean adventures and superior service.  Enjoy the endless activities you’ll find at our Huntington Beach hotel resort – including a heated pool, direct access to the beach, surf pros, tennis, biking, Camp Hyatt and more. 

The Hyatt Regency is offering Forum attendees a discounted room rate of $239/night.  To reserve a room at this rate, please call 800-233-1234 and reference the PSMA/SMPS Executive Leadership Forum.  To secure this room rate, you must book your room before January 23, 2008.


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